Helping a pioneer reclaim its leadership position.
In 1965, Intelsat launched the first commercial global satellite communications system. Since then it’s been transmitting some of the greatest moments in history for everyone in the world to share. With countless stories to tell, and myriad breakthroughs to acknowledge, Intelsat should be a household name. But a host of new technologies had gradually pushed satellite technology out of the limelight. Intelsat needed to reclaim its leadership position.
Scope:
- Quantitative research
- Brand strategy
- Identity development
- Usage examples
- Brand guidelines
428
Employees surveyed
320
Prospects & customers surveyed
9
Global markets
Imbuing meaning to the identity.
After completing qualitative research, our findings pointed to a solution that elevated the conversation internally and externally. The new brand mantra, Imagine Here, is as much about the potential within Intelsat as it is about the endless possibilities that emerge for customers. To payoff the concept, we developed a graphical motif based on the logo that focused on the reliability of Intelsat technology and the opportunities it affords.
Visualizing what’s possible.
Working within the constraints of an inherited logo and colors, we broadened the palette and built a design system that was flexible and infused new energy into the brand.
