From aspirations to diplomas.
Strayer University helps working adults, typically time-strapped heads of households, to further their education. We were tasked with creating a new, lead-generating site that spoke to both the high school grad taking their first college course after years away from the classroom, and the executive seeking another graduate degree to accelerate their career.
Scope:
- Quantitative research
- Digital strategy
- UX design
- Development
- Marketing campaign
Competitive review and analytics
Information architecture and sitemap
Wireframes
Attracting qualified applicants.
We started by creating personas for the different types of undergraduate and graduate applicants who would be visiting the site. We then mapped out user journeys, at once providing degree and class information, but also addressing the varied barriers we knew existed from our own and existing Strayer research—all informed by a detailed content strategy.
Early conceptual directions
Refined design direction
Responsive full page templates
Design system and pattern library
Marketing campaign banner ads
Marketing campaign landing page
Learning never stops.
Results so far have borne out the theory—at the end of the first class registration period to accept applications entirely through the new site, completed class enrollments increased.
24
increase in brand consideration
27
increase in likelihood to recommend
12
increase in brand buzz